About us

My name is Kelly Juell and I founded Juell Time over 20 years ago. We specialize in high quality customizations on luxury timepieces and fine jewelry designs. I was born into this industry and I was one of the first watch and jewelry sellers on ebay.

As the only female in a male dominated industry, I notice a difference in my way of thinking. My “unorthodox” business practices get me in trouble with my competitors. I’ve taught my clients to play the buying game right by giving them all their links back after sizing their watches, including their factory parts, and teaching them the investment aspect of keeping the boxes, papers and original parts with the watch. 

Before we create your jewelry design, we ask you all the important questions like how and where you will wear the piece, how often, and under what circumstances. We work out all the tiny details, then send you a photo rendering for approval. This will help you make the best design decisions for your forever jewelry.

This has led to a high rate of repeat and word of mouth referrals. Like every other business, we are run by humans, and although we have a perfect 5 star rating on google, and a 23 year 100% positive feedback score on ebay–we make mistakes like everyone does. The thing that sets us apart is the extent we are willing to go to, when a mistake is made. I won’t sleep at night, if it’s not made right.

Custom watches have gained some bad rap momentum in the industry. The aftermarket parts that dealers use to personalize their clients' timepieces are of low quality materials and workmanship, unworthy of any luxury watch. 

My mission at Juell Time is to 1) change industry perceptions by showing everyone including the “frankenwatch” haters that high quality is possible with aftermarket, it’s just rare and 2) make it possible for other industry professionals to up their aftermarket game by providing wholesale high quality custom watch parts, watchmaker tools used to preserve valuable original parts, and education to watchmakers and jewelers worldwide.

We are offering a free custom design rendering for any fine jewelry or watch valued at two hundred and ninety nine dollars. Text us your screen shots and napkin drawings at 714-980-2374 or Call 888-713-7222

At Juell Time, when we create your custom timepiece we:

1) keep as much of the watch factory original as possible

2) use parts that function as intended by the factory 

3) make it resurrectable if ever needed to be brought back to its original state

4) don’t modify high value factory parts if it’s possible to preserve them for you

At Juell Time, we aren’t in this for a quick easy deal, we’re in this for a long term relationship.